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The future of wine label design: predictions for 2025
Embrace today's packaging trends to boost next year's wine sales, marketing, and engagementWine label design is a crucial aspect of winery and wine brand marketing. By 2025, several trends and
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Interactive Packaging is Having a Moment
It’s Saturday, and I’m reading an article about the launch of Pepsi Co.’s new “Bubly Burst” product this week. The soft drink powerhouse is trying to shake up a previousl read more
The future of wine label design: predictions for 2025
Embrace today's packaging trends to boost next year's wine sales, marketing, and engagementWine label design is a crucial aspect of winery and wine brand marketing. By 2025, several trends and
read more
Tomorrow Is Here: 3 Futuristic-Sounding Technologies That Are About to Take Over in the Wine Industry
We are always in awe of the cool technologies our industry comes up with every year. We hear the buzz at trade shows like the DTCWS and read futuristic-sounding articles that round up what wineries ar
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5 Innovative Ways to Improve Your Wine Packaging Game
Why is wine packaging important?There are many different practical functions of wi
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Fedrigoni Announces the Acquisition of an Equity Stake in Connected Solutions Pioneer SharpEnd / io.tt
The deal is part of a new corporate venture capital program launched by Fedrigoni to identify start-ups to accelerate its innovation process and acquire new technologies into the group. SharpEnd was f
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Find Out How Bottle Neck Decoration Can Set Your Brand Apart
In today's competitive wine market, the packaging of a bottle can make a significant difference when it comes to brand recognition and boosting sales. read more
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Wine Industry Trends: Strategic Insights for Wineries in 2024
As we step into 2024, envisioning the path ahead for wineries sparks anticipation. Drawing inspiration from the success stories of top-performing wine brands in 2023 and the evolving wine industry tre
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5 Most Effective Ways to Maximise Your Product Promotions
When you’re launching a unique product promotion, special edition, limited edition or competition, effective and high-end labelling can be a game changer in terms of driving sales and creating a read more
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Top Two Emerging Trends in Winery and Cidery Marketing
In a saturated market where traditional marketing techniques are commonplace and it seems like everything has been done, finding truly innovative ways to promote your winery or cidery in British Colum read more
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