FROM POUR TO PURPOSE

Ten Ways Wineries Can Evolve From Selling Bottles to Creating Experiences That Resonate With a New Generation.If I told you a winery just opened with no vineyard, no winemaker on staff, and no interes read more

Scholarship Applications Open February 2

Are you or your parent/guardian employed or contracted by the California vineyard and winery industry?Mark your calendar: read more

Vineyard Team Juan Nevarez Memorial Scholarship scholarship higher education college wine industry next generation Must! Charities SIP Certified

DTC Wine Symposium HipMap With Local Monterey Recommendations

HipMaps and the Direct To Consumer Wine Symposium teamed up to enhance the attendee experience at the upcoming 2026 DTC Wine Symposium in Monterey, California from January 20th to 22nd. The Wine Sympo read more

dtc wine symposium dtc wine symposium wine marketing hip maps hipmaps Monterey custom map map

WIN Expo Thoughts: Showing Up to Listen, Learn, and Connect

January 8, 2026 FireHawk® Bioherbicide made its first appearance at the North Coast Wine Industry Expo on December 3 at the Sonoma County Fairgrounds, joining wine industry professionals from read more

WISE Marks a Decade of Mystery Shopping Insights, Revealing What Separates Top-Performing Tasting Rooms

Ten years of data show execution, not traffic, is the defining factor in DTC successAs wineries navigate softer tasting room traffic, rising costs, and heightened pressure on Direct-to-Consumer perfor read more

YOU CAN'T MARKET TO EVERYONE

WHY DEMOGRAPHICS STILL MATTER IN WINEAt first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s wil read more

Alexander Valley Winegrowers & HipMaps Collaborate to Enhance Visitor Experience

HipMaps and Alexander Valley Winegrowers (AVWG) have collaborated to bring AVWG's 40-year legacy to life through a custom-designed HipMap and interactive app experience!A Community Built on Family read more

winery association AVA association collaborative marketing wine region marketing interactive map visitor experience custom map wine marketing Alexander Valley Hip Maps

Time to Register: VESTA Classes Begin January 12

Registration deadline: Monday, January 5, 2026If you've been considering advancing your wine industry career through education, now is the time to act. The Viticulture and Enology Science and Tech read more

13th Annual WIN Expo Continues to Connect and Inspire the Wine Industry

Wine Industry Network (WIN) hosted the 13th Annual North Coast Wine Industry Trade Show & Conference (WIN Expo) at read more

Amorim Cork at WIN Expo

Today, Thursday, December 4th, we’ll be exhibiting in Santa Rosa at @wineindustrynetwork's read more