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How to Transform Surveys into Profit-Driving Activities
Do your existing sales execution survey questions drive beverage alcohol sales and increase profits? If not, it’s likely because your survey is not designed to yield actionable answers. Survey p
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Top Tips from Our Analysis of the 2024 SVB and SOVOS/ShipCompliant Reports
The Silicon Valley Bank (SVB) State of the US Wine Industry Report 2024 and the 2024 SOVOS/ShipCompliant DTC Wine Shipping Report came out last month, and the picture they paint is a little hard to ma
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Wine Logistics: A Look Back at 2023, and Predictions for 2024
Every year, we are always amazed at how much the wine industry changes—and at the ways in which wineries and their partners find ways to innovate. 2023 was no exception.What we are seeing is shi
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Gamification and Customer Engagement It Just Works
Gamification And Customer Engagement It Just WorksThis is how I know. I used a gamification tool to see if I could attract potential clients and to my amazement it did. I attended the 2023
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Uncorking Success: How CRMs Empowers Salespeople to Sell More Wine and Spirits
As the wine and spirits industry becomes increasingly competitive, everyone seeks an “edge,” a “hack” - anything that offers a strategic advantage.For most wine & spirits sales read more
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Top Two Emerging Trends in Winery and Cidery Marketing
In a saturated market where traditional marketing techniques are commonplace and it seems like everything has been done, finding truly innovative ways to promote your winery or cidery in British Colum read more
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Smart Packaging, Tech Labels, and Emerging Technology in Marketing the Wine Brand on the Bottle
By Barbara Barrielle As the wine world, like all business sectors, struggles to adapt and adopt emerging technologies in communicating messages to existing and potential customers, Professor Damien Wi read more
