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Encouraging Customer Recommendations
How many times have you seen strangers start talking to each other in your tasting room? It happens quite a lot. Many times, your customers will start a conversation with other guests about the wineri read more
McBride Sisters Winery In Short Direct Marketing Moss Adams Wine Opinions Lodi Winegrape Commission Breakthru Beverage Group Las Vegas Global Wine and Spirit Awards Crurated Paso Robles Wine Country Alliance Grow & Fortify Yonder Cider American Cider Association Commerce7 Symington Family Estates Vinepair Scheid Family Wines Olavin Wineshipping M. A. Silva
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How Technology Is Driving Wine Sales
What new technology is available and how is it impacting the direct and wholesale channels? DECEMBER 5, 2019 SONOMA COUNTY FAIRGROUNDS SANTA ROSA, CA read more
Lineup of Speakers Announced for 2019 WIN Expo
Sharing ideas, information and predictions for 2020. REGISTRATION read more
DTC Workshop: Converting Your Tasting Room Visitor to Digital Consumer
"The DTC channel of the wine industry has an opportunity to capture read more
Want to Attract & Retain More Club Members?
Are you looking to attract and retain more club members? If so, Engage • Extend • Evolve Your Club • Engage to: Attract more members • Extend to: read more
Are Preconceptions Still a Problem for East Coast Wines? Survey Extended
Wine Industry Network (WIN) and VinQuest are partnering to gather and analyze direct to consumer sales data from U.S. eastern based wineries. The research will highlight best practices and establish b read more
DTC Technology Solutions: Creating an Engaging Wine Experience Beyond the Tasting Room
It is essential that your winery or vineyard remain aware of the trends read more
Twenty Years and Counting!
As of this month (July 5), I have been in business as In Short Direct Marketing for twenty years. It’s hard to believe that it’s been that long. It’s also hard to believe how much th read more
