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FROM POUR TO PURPOSE
Ten Ways Wineries Can Evolve From Selling Bottles to Creating Experiences That Resonate With a New Generation.If I told you a winery just opened with no vineyard, no winemaker on staff, and no interes
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Preparing for Potential Distributor and Retailer Bankruptcies
With the expected continuing market correction of the alcohol beverage industry to consumer demand, wine producers are preparing for potential bankruptcies or shuttering of trade purchaser businesses
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Strong Leaders. Healthy Teams. Successful Wineries.
WHY: We believe a rising tide lifts all boats and that the wine industry deserves strong leaders, healthy teams, DTC mastery and winery success.HOW: We serve by continually raising the bar for pr read more
Commerce7 Launches $59/Month Lite Plan for Small and Emerging Wineries
VANCOUVER, BC – January 12, 2026 – Commerce7, the leading DTC sales platform for the wine industry, today announced the launch of Commerce7 Lite. This new entry-level plan provides sm
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Commerce7 Lite Point of Sale Ecommerce CRM Wine Club management Reservations
2026 Beverage Alcohol Industry Predictions
The Actionable Version (Yes, Another One — But Hear Us Out)It wouldn’t be the end of the year in beverage alcohol without a million prediction articles telling you what might happen next.
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California to allow DTC shipping of spirits
California has generated considerable excitement in the industry by offering a DTC permit allowing craft distillers across the country to ship their products directly to consumers in California, one o
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3 TabletPOS Tweaks That Make Busy Weekends Feel Effortless
What we’re seeingHoliday and event weekends are where wineries make their money — and also where tasting rooms get the most stressed. Lines back up, staff get flustered, and POS screens fi
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How to Keep Your Brand Top of Mind When Consumers Are Drowning in Holiday Emails
HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILSThe inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the glob read more
WIN Insider Series with Adam Bird
In this WIN Insider Series episode, George interviews Adam Bird, Director of Strategy and Partner at Deksia and Highway 29 Creative, about navigating marketing challenges in today’s wine industr read more
Adam Bird Deksia Highway 29 Creative North Coast Wine Industry Expo WIN Expo WIN Insider Series
Stop Throwing Away Good Filters
Membrane filter cartridges are an essential tool for wine clarity and microbiological stability, but they do not have to be a disposable expense. With the right regeneration practices, wineries can re
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