3-Part Process to Help Small Winery Owners Be More Profitable

1. Get your financial file in orderBe honest (we won’t judge!), do you file the financials away without looking at them because they are confusing? You are not alone! Without a clean and clear o read more

Marketing Fundamentals for Small Wineries

You’ve created a wine that you can be proud of: The grapes were just right, the fermentation went as planned, and there’s now a great product sitting in your bottles, ready to be enjoyed.H read more

Interview from 'The Swirl" with Susan DeMatei of WineGlass Marketing

DEC 14, 2023TALKING TO THE QUEEN OF WINE INDUSTRY DIGITAL ENDEAVORS ABOUT HOW TO MAXIMIZE YOUR SMALL WINERY WEBSITE IN 2024…To round out 2023 on a high note, this week we have an interview with read more

Sound, Reliable and Affordable Instrumentation for Your Laboratory

For decades, Astoria-Pacific has offered its clients reliable laboratory instrumentation from Newborn Screening and Environmental labs to Breweries and Wineries around the world. Our winery clients cu read more

The Future of Free Sulfite Analysis in Wine. See it at Unified, Booth #101

Free Sulfite Analysis Got You Down? No worries! Swing by Unified booth #101 for a preview of our new module for Free Sulfite Analysis. Big winery? Small winery? Something in between? As read more

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InnoApp: Wine Production Management in Your Pocket (iOS and Android)

InnoVint has unveiled a fresh, new way to grow and produce your wine with our beautiful offline-capable mobile app, InnoApp, for vineyard and winery operations.Slick Work Order Flows – Just a fe read more

8 Digital Marketing Efforts Wineries Should Invest in for Maximum ROI

The world of wine is rich in history and tradition.However, it hasn’t been left untouched by the digital revolution. Today’s expansion of the wine market is tethered to digital mediums mor read more

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Let's Get Emotional; Emotional Marketing vs Rational Marketing

In last week’s blog post we talked about showing human faces in ads. A second, albeit related, scientific fact is that pe read more

How to Write a Winery Business Plan

As consultants and custom crush winemakers, we work with seasoned and novice winemakers alike. When people think about making wine, they are sometimes ready to source grapes and read more

Complete the SVB DTC Survey easily with our video!

Attention all wineries making less than 10,000 cases and playing in the DTC space: the SVB Direct-to-Consumer Survey is a must-have resource for you. In fact, over 75% of past respondents were small w read more

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