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Minimalism: Packaging Design Considerations to Ensure Less Is More
A lot has been made of the “minimalist” design trend that has gained momentum over the last several years. This refers to brand design that embraces a simple, subdued, and uncluttered aest read more
Affinity Creative Helps Delicato’s Black Stallion Leap Off The Shelf
Showcasing a DTC luxury brand at retail can be a perilous exercise. However, Delicato marketing leadership was determined to do just that, and engaged the services of Affinity Creative Group to help t
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Affinity Creative Gives New Life to Old Soul for Oak Ridge Winery
Oak Ridge Winery, with an origin story in the vineyards of Lodi, spanning six generations, entrusted Affinity Creative Group to reimagine one of their most meaningful brands: Old Soul.Updating a label
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Affinity Creative and VSPT Develop a Campaign for the Community
Building on Gato Negro's 2022 campaign FIND YOUR FLAVOR, VSPT Wine Group enlisted Affinity Creative Group to develop a fresh, exciting, and relevant 360° campaign for their 2023 program. One t
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Affinity Creative Polishes Coppola’s Diamond Series Prosecco
Delicato Family Wines, producer of the iconic Coppola Diamond Collection aimed to further expand this highly regarded brand portfolio with the addition of two new sparkling offerings. To make the most
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Immerse Yourself in a World of Fine Wines and Exquisite Craftsmanship
Far Niente Wine Estates’ is building a new winery home for Bella Union in Rutherford, Napa Valley. With the opening planned for June 2024, Far Niente wants to bring the community along for the e read more
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What is a brand refresh?
WHAT IS A BRAND REFRESH?The short answer is that it’s a makeover for your company. The long answer is that it is a visual update to your brand identity that maintains cohesion and keeps you read more
marketing branding brand refresh brand design packaging label design packaging design
Napa Valley ultra premium winery gets edgy with help from Affinity Creative Group
Bell Wine Cellars, a traditional Yountville small lot producer, engaged the team at Affinity Creative Group to develop a new look and feel for their Red Blend that adds attitude, intrigue, and moxie. read more
packaging red blend whimsy high-end packaging wine label packaging branding redesign design agency brand design agency digital agency digital marketing
Affinity Creative Appoints Ari Rollnick as CEO & Partner
Friends, Family & Colleagues,Ari RollnickWe're absolutely thrilled to share that Affinity Creative Grou read more
Storytime: Design Challenges that led to Brand Refreshes
At Town Hall Brands, we have done many a brand refreshes. And the catalyst to why they happen is not always the same, but here are things to consider to determine if it’s time to tweak your look read more
marketing branding brand refresh brand design case study case story client story sales packaging label design packaging design
