Award-Winning Package Designs – Do They Matter?

Insight from Affinity Creative GroupOnce again, Affinity Creative Group has received a bounty of accolades for their clients from several design competitions, including WBM PACK and Graphis Design Awa read more

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Elevate Your Glass Packaging with Estal & Global Package

The art of crafting the perfect bottle can elevate a bran read more

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Custom Spirit Bottles From Global Package

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2024 Conference Themes

ALL ABOUT ACQUISITION & DATAWith summer here we've wrapped up the winter/spring conferences. This year we’ve noticed two trends. First, every conference seems to have at least one session on read more

2024 Conference Themes

We've made it through the gauntlet of annual conferences that dot the calendar from January – May each year. This year we’ve noticed two trends. First, every conference seems to have a read more

Crafting Your Future in Beverages: Pro Tips for Aspiring Entrepreneurs

Thinking about diving into the beverage industry? It’s an exciting and dynamic field, ripe with opportunities but can also be quite competitive. With the market constantly evolving and consumer read more

Packaging is the First Touch Point a Consumer Has With Your Brand

Whether it’s an experienced consumer or someone buying their very first bottle, the appeal of your product is f read more

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Every Silver Lining Has a Touch of Grey

I know the rent is in arrearsThe dog has not been fed in yearsIt’s even worse than it appearsBut it’s alright……We will surviveWhile Jerry Garcia may have sung it nearly 40 ye read more

Five Predictions for Wine Marketing

When I start feeling optimistic, I imagine one or two people might read these blogs, (although I have a sneaking suspicion that they sit out on the internet equivalent of a doctors waiting room table read more

5 Innovative Ways to Improve Your Wine Packaging Game

Why is wine packaging important?There are many different practical functions of wi read more

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