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Alcohol Beverage Industry Marketing Pitfalls to Avoid in 2026
POSTED BY Theresa Barton CrayAs we near the close of a challenging year for the alcohol beverage industry, suppliers are read more
Turrentine Market Update, November 2025
Perfect Stormby Steve FredricksWe are nearing a wrap to harvest for one of the most difficult years for the wine industry since Prohibition. Grape and bulk wine buying activity at the end of the seaso
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5 Ways to Sell More Wine During the Super Bowl of Ecommerce
Friends, when it comes to wine and e-commerce, what’s your Super Bowl?It’s Black Friday–Cyber Monday, or BFCM. No contest.It’s the weekend when your e-commerce channel needs to
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Turrentine Market Update, June 2025
Groundwork for Tomorrow Harvest & Bulk Updateby Steve FredricksThe California wine industry remains at a stark disconnect between supply and demand. As a result, the supply side of the industry contin
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Turrentine Market Update, June 2025
Navigating Uncertaintyby Steve Fredricks"Uncertain" is the word most people are using to describe the current wine market. This sentiment applies to everything from the long-term outlook for wine cons
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Join the 5th Annual Par Then Bar Open ”” A Golf Tournament Designed for the Wine Industry
The 5th Annual Par Then Bar Open® (PTBO) Golf Tournament is back on May 16, 2025, at Eagle Vines Golf Club in American Canyon—and this is your chance to be part of an exclusive wine industry
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Turrentine Market Update, January 2025
2025: Clean SlateBy Steve Fredricks It is a new year and, like an Etch A Sketch, we’re hoping that the supply markets have been shaken enough over the last couple years to wipe the slate cl
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Turrentine Market Update, November 2024
A Time for Reflection & Collaboration By Steve Fredricks As the 2024 harvest concludes, the Thanksgiving holiday approaches, and the year draws to a close, it's a natural time for reflection
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Holiday Merch Magic: What’s Trending for 2024?
‘Tis the season! Well, not quite, but for event and brand marketers, the time to think about holiday merch is upon us.I am delighted to share our read more
Paris Packaging Week 2025 SommCon Diverse Powered Brands WEConnect International The Private Label Manufacturers Association Nashville Wine Auction 2024 Artist Blend Label Contest William Chris Vineyards The Cork Collective Owen Roe Sonoma County Harvest Fair Gala Guala Closures Smurfit Westrock Lallemand Oenology Rack & Riddle Custom Wine Services Greenvenus LLC Bonterra Organic Estates
