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*Insert cheesy quote about how fast time flies…* In all seriousness, 2023 has been a blur and full of exciting challenges and opportunities in the world of marketing for the wine and bever read more
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E-commerce soared from less than one percent of retail sales at the turn of the century to 16 percent two decades later. COVID-19 lockdowns alone drove online purchasing up six points, from 10 percent read more
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Contrary to popular belief, you don’t need a huge budget to execute effective marketing strategies. A small marketing budget can still deliver results! Here are three ideas to get you started on
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Blossoming in North America’s scenic landscape, winery businesses face a unique challenge: how to effectively market themselves without breaking the bank. Here are three marketing tips that can
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In the world of wine, marketing can take a backseat due to tight budgets. Here are some cost-effective marketing strategies that can help rejuvenate your wine brand: Creating a Unique Brand Ident read more
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To quote English poet John Keats, “Nothing is ever real till it is experienced.” Here are two ways to create engaging, memorable experiences for your winery or cidery audience that will ma
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On the lookout for creative inspiration to elevate your winery or cidery’s next marketing campaign? From collaborating with like-minded industry leaders to generating interactive content, read o
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In a saturated market where traditional marketing techniques are commonplace and it seems like everything has been done, finding truly innovative ways to promote your winery or cidery in British Colum read more
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Transport your customers into the enchanting world of winemaking and cider production through immersive virtual reality experiences. How to do this: create virtual tours that allow visitors to explore read more
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Bell Wine Cellars, a traditional Yountville small lot producer, engaged the team at Affinity Creative Group to develop a new look and feel for their Red Blend that adds attitude, intrigue, and moxie. read more
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