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The Power of Personalized Marketing in Winery Marketing
With so many wineries vying for customer attention, personalization in marketing is no longer a luxury—it’s a necessity. Tailoring your marketing efforts to meet the individual preferences
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Elevate Your Wine E-Commerce Skills: Digital Marketing Bootcamp Intensive
What if you could transform your digital marketing strategy to capture more customers and drive wine sales growth?The bootcamp will provide an intensive, hands-on experience focusing on practical appl read more
10 Tips to Leverage the 2024 Olympics to Sell More Wine
The 2024 Olympics will take place in Paris, France, one of the most iconic wine regions in the world, and is a fantastic opportunity for wineries to boost sales and engage customers. With the event ri
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Ready to Future-Proof Your Wine Brand for the Next Wave of Consumers?
Duncan Alney, Founder and CEO of Firebelly Marketing, highlights the importance of establishing credibility in a market led by younger demographics. As this forward-thinking generation grows into read more
OrderPort and RedChirp Announce New Integration
June 12th, 2024 — Text messaging has become a vital communication channel for wineries to engage with customers, drive sales, and build lasting relationships. Integrating your text messagin read more
A Tale of Two Reports: BMO and Silicon Valley Bank on the U.S. Wine Industry
Comparative Analysis of 2024 Wine Industry Reports by BMO and Silicon Valley Bank: Insights and Implications for Stakeholdersread more
The Future of Wine Marketing: AI, Credibility, and Consumer Engagement
The world of wine marketing is changing faster than ever. With new technologies and shifting consumer behaviors, it’s crucial for winery owners and marketers to stay ahead of the curve. The futu read more
2024 Conference Themes
ALL ABOUT ACQUISITION & DATAWith summer here we've wrapped up the winter/spring conferences. This year we’ve noticed two trends. First, every conference seems to have at least one session on read more
2024 Conference Themes
We've made it through the gauntlet of annual conferences that dot the calendar from January – May each year. This year we’ve noticed two trends. First, every conference seems to have a read more
Social Media Guide for Wineries: Tips & Trends for 2024
Social media for wineries, a crucial aspect of marketing, can be challenging for many small to medium-sized businesses. Often, the responsibility for managing social media and other marketing efforts
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