The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club

The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's read more

Wine Clubs in 2026: The New Playbook for Modern Winery Memberships

The wine club isn’t dying. It’s being rewritten.Wine clubs in 2026 still matter, but the way wineries build and grow them has fundamentally changed.What has changed is the lifestyle of the read more

Wine Club

Wine Club Retention Memberships Subscriptions Demographics Millenials Corksy Sell More Wine

Importers Eagerly Await Supreme Court Decision on IEEPA Tariffs and Potential Tariff Refunds

Alcohol beverage importers may finally get their answer from the United States Supreme Court this week on the validity of the Trump Administration’s tariffs issued pursuant to the International read more

Supreme Court Decision Tariffs

Commerce7 Launches New “Data Drop” Series, Making Advanced DTC Insights More Accessible Than Ever

Commerce7 today announced the launch of Data Drops, a new ongoing series read more

Data Drop Wine Club DTC

The 12 Days of Data: What Last Year’s Holiday Sales Should Teach You

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketin read more

From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty

The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar read more

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season 5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday SeasonThe holidays aren’t j read more

DTC wine digital hospitality holiday wine sales winery eCommerce wine club growth wine club retention customer segmentation ListBuilder real-time webchat RedChirp gifting gift cards Valutec wine club gifting bundles and kits kiosk mode QR codes tasting room to online promo scheduling promo consistency POS promotions shipping offers customer experience conversion rate repeat buyers

Finding Gratitude in Challenging Times: A Thanksgiving Reflection on the Wine Industry

by Stacey HeuerAs we approach Thanksgiving, it’s a time to pause and reflect on the past year—the lessons we’ve learned, the challenges we’ve navigated, and the many things we read more

Beyond Discounts: How Loyalty Points Drive Customer Retention for Wineries

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition read more