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The Power of Personalized Marketing in Winery Marketing
With so many wineries vying for customer attention, personalization in marketing is no longer a luxury—it’s a necessity. Tailoring your marketing efforts to meet the individual preferences
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Winery Partner Referrals: A Fresh Approach Millennials Love
Millennials, and younger generations in general, prefer digital solutions over paper. On the other hand, older generations often still appreciate paper brochures, maps and other materials. HipMaps mak read more
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Family Frenzy in Wine Country
FAMILY FRENZY INWINE COUNTRY:THE CASE FOR KIDS AND CANINESLet’s kick things off with a dose of reality. We’ve all been there: it’s a bustling Saturday morning in July, you’re b read more
Attracting Today’s Wine Lovers: How Canned Wine Packaging Is Changing the Market
Imagine sipping a crisp, refreshing rosé straight from a sleek, portable can as you bask in the sun at a music festival, or maybe a picnic. This scene isn’t just a marketing dream—i read more
Bold Predictions: Meet the Advocates Pushing Back on Anti-Alcohol
BOLD PREDICTIONS:The Wine Advocates Pushing Back on Anti-Alcohol MovementRegistration is open for the third session in our 2024 Bold Predictions series, presented by Heffernan Insurance Brokers. It fo
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Bold Predictions: Pushing Back on the Anti-Alcohol Movement
Session 3: Wine Advocates Push Back onAnti-Alcohol MovementRegistration is open for the third session in our 2024 Bold Predictions series, presented by Heffernan Insurance Brokers. It focuses on one o
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A Tale of Two Reports: BMO and Silicon Valley Bank on the U.S. Wine Industry
Comparative Analysis of 2024 Wine Industry Reports by BMO and Silicon Valley Bank: Insights and Implications for Stakeholdersread more
Trends Shaping Travel This Summer
TRENDS SHAPING TRAVEL IN 2024Can you believe it’s summer? Soon Memorial Day will be here before we know it along with, hopefully, tourists. This blog starts by summarizing a recent Forbes study read more
Packaging is the First Touch Point a Consumer Has With Your Brand
Whether it’s an experienced consumer or someone buying their very first bottle, the appeal of your product is f
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New Data on Wine Consumption Trends: Exploring Generational Shift from Boomers to Millennials & GenX
This research study will look at two distinct targets of wine drinkers – Millennials and Gen X – and look for purchase triggers and consumption patterns around wine... read more
