The Evolution of an Icon – Paul Hobbs Winery & Affinity Creative Group

A Brand Refresh as Meticulous as the Wines of Paul Hobbs Just as Paul Hobbs crafts each vintage with precision and care, he and his team bring the same dedication to refining every consumer touch read more

Paul Hobbs Winery

Award-Winning Package Designs – Do They Matter?

Insight from Affinity Creative GroupOnce again, Affinity Creative Group has received a bounty of accolades for their clients from several design competitions, including WBM PACK and Graphis Design Awa read more

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A New Era For PEJU Winery - Transforming the Web User Experience with Advanced Personalization

BackgroundPEJU Winery, a renowned Napa Valley leader on Highway 29, sought to enhance its user experience, increase revenue, update the brand, and enhance its wine club and e-commerce services. Howeve read more

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NEW Winery Software Website Launch

We are proud to announce that our website had had a makeover! Indeed, for the past few days, you can discover a completely redesigned website to simply present the entire functional scope of our viney read more

Heffernan Insurance Brokers Debuts New Website

WALNUT CREEK, CA., April 24, 2024 - Heffernan Insurance Brokers, one of the largest full-service, independent insurance b read more

When Should You Replace Your Conveyor System?

Sometimes it's hard to know when to replace a conveyor instead of repair it. Here are some guidelines to follow.read more

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The Revolutionary and Affordable Way to Redesign Your Website

The Revolutionary and Affordable Way to Redesign Your WebsiteHaving a well performing website that looks great and is organized properly has never been more important than it is today.Many are thinkin read more

Universal Templates: Winery Websites with Seamless E-Commerce Built In

E-commerce soared from less than one percent of retail sales at the turn of the century to 16 percent two decades later. COVID-19 lockdowns alone drove online purchasing up six points, from 10 percent read more

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Reading Between the Vines: Welcoming a New Era in Wine Labeling

A paradigm shift is on the horizon.In the United States, the art of wine labeling has long been focused on tradition, aesthetics, and legal requirements pertaining to origin, alcohol content, and bran read more

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Innovative Platform Redesign Optimizes DTC Sales Opportunities for Wine Industry

WineDirect, the industry leader in terms of providing its global customer base with end-to-end sales solutions from ecommerce to fulfillment, has announced a redesigned platform to fully integrate win read more

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