Influencer Kit Design Considerations

According to McKinsey, Influencer Marketing – the collaboration between brands and popular social-media users to promote products and services – has grown to become a $20+ billion industry read more

packaging secondary packaging influencer marketing

Secondary Packaging: Thinking Outside the Bottle

First impressions can make or break a brand, and impulse decisions account for one-third of purchases. Secondary packaging is often the first interaction consumers have with a product, but it can be o read more

packaging secondary packaging

Experience the Artistry: Unveiling Force & Grace Wines with Affinity Creative Group and PackagingArts!

In the heart of California's wine country, Force & Grace emerges as a testament to the harmonious blend of strength and elegance. Founded by Joseph Carr, a vintner with a background in both athlet read more

Force & Grace

Unlocking Winery Efficiency: Bulk Glass Benefits in Cost, Customization and Carbon Reduction

Wineries pay extra for the convenience of glass bottles delivered in pre-packed boxes, while bulk glass provides significant savings and flexibility. With the costs of bottles, labor, fuel, freight an read more

bulk glass wine bottles glass bottle

Secondary Packaging Solutions

We specialize in the design, production, and distribution of a wide range of secondary packaging solutions. Whether you require a premium retail display box that exudes premium quality, or an environm read more

Secondary Packaging Display Box

Amcor Capsules Shines a Light on Its Sustainability Agenda with new TRANSPARENCE Program

TRANSPARENCE gives wine and spirits brands clarity and assurance around sustainability initiativesNew program supports Amcor’s wider sustainability agenda to develop all packaging to be rec read more

Waterloo Container: More Than Just Bottles — Focusing on the Box

Your outer packaging says something about the wineLook around your winery and see what your customers see. Are there undecorated cardboard cases of wine sitting in plain sight of your visitors? The co read more

packaging wine boxes box printing

2022 Emerging Trends in Wine & Spirits Packaging Design

As the pandemic continues, it’s evident that consumer behavior within the wine and spirits industry has drastically changed, forcing brands to reimagine the way they connect with their audience. read more

Packaging Design Cynthia Sterling

Making First Impressions with Secondary Packaging

Presentation packaging has many forms and their structure is as important as their design... The post read more

Affinity Creative Group Barbara Barrielle featured Foley Family Wines J Vineyards Louis Roederer

How Ernst & Young study shows Carbon Benefits of Cork Closures

When it comes to the cork industry’s challenge to win the closures battle, one enormous boost has come in the findings of a Lifecycle Assessment study by Ernst & Young, which shows as scientific read more