Taste Alexander Valley: Back to Basics, Back to Our Roots

This April, we’re going Back to Basics, Back to Our Roots — welcoming you to experience Alexander Valley the way it’s meant to be enjoyed.This April, the Alexander Valley Winegrowers read more

Beyond Pretty Pictures: How A Custom-Designed Vineyard Map Turns Tasting Room Visits Into Educational Experiences

Tasting room guests aren't looking for just a pour – they're craving understanding and a deeper connection to your brand. Your guests want to know why your Pinot Noir vineyard is in a co read more

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Experience Harvest Before It’s Gone!

The 2025 harvest season is here, filling our winery with the sweet aromas of fresh grapes and fermenting wine! As the season winds down, now is the perfect time to experience the magic of winemaking a read more

From Tasting Room to Text Message: Why SMS Marketing Is the New Pour

Your Customers Check Texts Faster Than Emails, So Why Are You Still Only Relying on Inboxes?The typical American checks their phone 96 times a day, that's once every 10 minutes.While your carefull read more

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Boosting Wine Club Retention & Loyalty with Awtomic Moments

When it comes to wine club retention, wineries often focus on the fundamentals: great wine, exclusive perks, and occasional discounts. But what if you could gamify retention, making every shipment fee read more

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Crushing It With Data: A Winery’s Guide to Primary Research

One standard marketing principle is “Don’t market to yourself.” In other words, just because a message or strategy makes sense to you, it does not mean it will resonate with your aud read more

Creating a Must-Attend Experience That Grows Your Wine Club

Every winery hosts events. A release party, a tasting experience, a harvest dinner. They’re great for engagement, but not all events drive wine club growth. Then, there are signature events&mdas read more

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Sugarloaf Wine Co. Introduces Affordable and Accessible Rosé Flight for $20

Sugarloaf Wine Co. is thrilled to announce the launch of its Rosé Flight — a vibrant new tasting experience celebrating the elegance and versatility of rosé wines. Priced at just $ read more

Looking Beyond Instagram: Five Untraditional Channels For Wineries To Ignite Real-World Visits

The clink of glasses, the warmth of late afternoon sun across the vines—these are the moments that define a winery. But digital marketers can get stuck in the rut of Facebook posts and Instagram read more

Three Key Takeaways from the 2025 Silicon Valley Bank DTC Report

Written by Jeanette Tan The 2025 Silicon Valley Bank Annual Direct-to-Consume read more