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The Power of Personalized Marketing in Winery Marketing
With so many wineries vying for customer attention, personalization in marketing is no longer a luxury—it’s a necessity. Tailoring your marketing efforts to meet the individual preferences
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Customer Retention: Maximizing Loyalty and Wine Club Memberships
In the wine industry, customer retention is the cornerstone of long-term success. Increasing your wine club membership and customer retention by just 5% can lead to a 25% to 95% boost in profitability
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Insights from "AI-Powered Marketing for Wine Club Managers"
This blog post highlights the key read more
Family Frenzy in Wine Country
FAMILY FRENZY INWINE COUNTRY:THE CASE FOR KIDS AND CANINESLet’s kick things off with a dose of reality. We’ve all been there: it’s a bustling Saturday morning in July, you’re b read more
Your Ultimate Q4 Checklist to Sell More Wine
As the busiest time of the year for wineries approaches, it’s crucial to prepare strategically for Q4 to ensure you’re capturing every possible sale. Whether you’re focusing on Direc
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Key Takeaways from the State of the Industry
2024 Virtual Wine Club Symposium: Opening Insights on the State of the IndustryKey Takeaways from Jason Curtis and Rob McMillan's PresentationThe 2024 Virtual Wine Club Symposium kicked off with a read more
Supercharge Your DTC Wine Sales by Leveraging Amazon Prime Day this July
As a winery, you might think Amazon Prime Day is only relevant to tech gadgets and household items. But with a bit of creativity, you can harness the excitement and consumer frenzy surrounding Prime D
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Optimize Your Wine Club for Profitability! Take Survey (Win $250) & Virtual Symposium
Participate in the 2024 Wine Club Symposium Survey and Register for Our Expanded 2-Day Virtual Event!We understand many wineries are struggling with decreasing wine club enrollment. Let's work tog read more
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2024 Conference Themes
ALL ABOUT ACQUISITION & DATAWith summer here we've wrapped up the winter/spring conferences. This year we’ve noticed two trends. First, every conference seems to have at least one session on read more
2024 Conference Themes
We've made it through the gauntlet of annual conferences that dot the calendar from January – May each year. This year we’ve noticed two trends. First, every conference seems to have a read more
