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New Data on Wine Consumption Trends: Exploring Generational Shift from Boomers to Millennials & GenX
This research study will look at two distinct targets of wine drinkers – Millennials and Gen X – and look for purchase triggers and consumption patterns around wine... read more
New Research on Wine Consumption Trends: Navigating the Generational Shift from Boomers to Millennials & Gen X
Event Type: Webinar
Event Date: 04/25/2024
Location: Online
We keep hearing that “wine consumption habits” are changing, Baby Boomers are aging, and that we should pay attention to new customer groups…but what d read more
Will Marijuana Be the Next Great Wine Industry Disruptor?
by Dawn Dolan The biggest disruption to the American wine industry was Prohibition, which shut down some eighty percent of existing wineries in the period 1920-33. After the repeal, it took over 60 ye read more
