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Getting Ahead of OND: Top Tips from Our Shipping Experts
Now is the time to start planning for the busy holiday season (OND).We’ve written about OND p
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Have You Heard the Term Marketing Supply Chain?
Have you heard the term Marketing Supply Chain (MSC)? We are all familiar with the traditional supply chain but what about a supply chain specific to supporting marketing needs? Event marketing, deman read more
marketing supply chain msc event marketing logistic management logistics
Marketing Fundamentals for Small Wineries
You’ve created a wine that you can be proud of: The grapes were just right, the fermentation went as planned, and there’s now a great product sitting in your bottles, ready to be enjoyed.How do yo read more
Our Predictions for the 2023 Holiday Season
One of the hardest things for a business owner is trying to predict what will happen in the future—and that seems to go double for wine and spirit sales. The holiday season is where things get busy,
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The Surge in Corporate Gifting is Great for Wineries
https://development.wineindustrynetwork.com/
by Amanda Castorena Amanda joined Copper Peak in 2019, bringing years of wine industry experience along with her. In her role as Account Executive, Amanda supports her clients with her expertise and
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Planning and Communication Tips to Keep Fulfillment On Track
https://development.wineindustrynetwork.com/
By Mike GalvanIf you’re a sports fan, you’ve seen how planning and communication can really make a difference. Teams use a playbook to decide what to do, then communicate on the field or court to
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Copper Peak’s Recipe for Peak Holiday Shipping Success
Peak shipping season is just around the corner, which means that now is the time to plan ahead for all of the opportunities that come with holiday gifting. What kind of planning? It’s not enough to read more
Kitting Can Be Creative, But Start Planning with Your Fulfillment Partner Now
eCommerce and buying patterns have drastically changed in the wake of COVID-19. With these DTC shifts comes the opportunity for wineries to really explore and expand their unique and personalized offe read more
The Shipping Industry Is Facing New Challenges
Shipping had a brief moment in the public spotlight last month when a tanker ship became stuck in the Suez canal, an event that had ripple effects throughout global trade—not to mention one that bec read more
Is Your Wine a Luxury Brand? Marketing Wine to the Affluent (2020 Update)
https://development.wineindustrynetwork.com/
If you want to grow a luxury wine brand, marketing to more affluent customers can be a winning strategy. Affluent customers-- or, if you prefer, “high net worth” customers-- have the disposable in
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