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Back to School: Effortless Club (and Allocations) Management - Pointers
Learn How to Simplify Your Wine (or Craft Beverage) Club - It's the Activ8 Commerce way!Simplify your club process with a few key strategies to streamline management and improve member experience:
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The Power of Personalized Marketing in Winery Marketing
With so many wineries vying for customer attention, personalization in marketing is no longer a luxury—it’s a necessity. Tailoring your marketing efforts to meet the individual preferences
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The Future of Wine Clubs: Fostering Loyalty and Building a Community
Keeping up with consumer trends in the wine club industry can feel overwhelming. But the answer lies not in chasing trends, but in creating an experience that goes beyond a purchase. The key? Fosterin read more
A New Era For PEJU Winery - Transforming the Web User Experience with Advanced Personalization
BackgroundPEJU Winery, a renowned Napa Valley leader on Highway 29, sought to enhance its user experience, increase revenue, update the brand, and enhance its wine club and e-commerce services. Howeve read more
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HipMaps Named Finalist For 2024 Skift IDEA Award
Selected from more than 350 submissions across five criteria groups, HipMaps has been named a 2024 Skift IDEA Award Finalist in the Creative Design category.As the smallest organization among the six
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The Key to Exceptional Online Shopping Experiences: Personalization
In the tasting room, you personalize the experience by understanding the context of your relationship with the customer. If, for example, a visitor mentions that they're a club member, you'll read more
Interactive Packaging is Having a Moment
It’s Saturday, and I’m reading an article about the launch of Pepsi Co.’s new “Bubly Burst” product this week. The soft drink powerhouse is trying to shake up a previousl read more
The Future of Wine Marketing: AI, Credibility, and Consumer Engagement
The world of wine marketing is changing faster than ever. With new technologies and shifting consumer behaviors, it’s crucial for winery owners and marketers to stay ahead of the curve. The futu read more
2024 Conference Themes
ALL ABOUT ACQUISITION & DATAWith summer here we've wrapped up the winter/spring conferences. This year we’ve noticed two trends. First, every conference seems to have at least one session on read more
2024 Conference Themes
We've made it through the gauntlet of annual conferences that dot the calendar from January – May each year. This year we’ve noticed two trends. First, every conference seems to have a read more
