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Click here to read this article on the Tastry blog.Since 2022, wine sales have gone down by 3%, acc
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For many wineries, tasting rooms are a physical representation of their brand and a primary tool used to leave a lasting impression on their customers-– second to their wines, of course. Apart f
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Crafting personalized marketing messages is imperative for any business, especially in the wine industry where opinions in wine can differ so greatly from person to person. In fact, the majority of co read more
Science-Backed Wine Recommendation Tool Leverages Sensory Analysis and Artificial Intelligence to Help Consumers Define PalatesCameron Hughes, founder of de Négoce, the nation's number one read more
From the moment you pick the grapes to when your bottled wine hits the shelf, there are a lot of hands that work tirelessly to produce an exceptional product. However, it’s not always easy for s read more
The uniqueness and individuality of winemakers is a beautiful thing, and it is one of the many characteristics that make the wine industry so special. Because of their different palates and prefe read more
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Traditional personalization marketing tactics are based on purchase history, abandoned cart, and even product page views. But what if you could improve upon these conventional strategies by generating read more
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Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one, according to researc read more
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For many wineries the ongoing challenge of each vintage is to find, grow, and retain customers for those wines. Your main goals are turning visitors into buyers, turning buyers into members, and growi read more
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People over 45 years old make up almost 64% of wine sales in the U.S. (Statista). Unfortunately, the older read more
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