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Expert Perspectives: Root Causes of Declining Alcohol Consumption
In the Fall 2025 issue of Winescape, Dr. Chris Bitter, Senior Wine and Grape Analyst at Terrain, dives into the data behind the decline in alcohol consumption to find... read more
Alcohol consumption Winescape Expert Perspectives Consumer Behavior Economy
Expert Perspectives: Root Causes of Declining Alcohol Consumption
In the Fall 2025 issue of Winescape, Dr. Chris Bitter, Senior Wine and Grape Analyst at Terrain, dives into the data behind the decline in alcohol consumption to find... read more
Alcohol consumption Winescape Expert Perspectives Consumer Behavior Economy
Winescape: Sideways, with some bright spots
Wine sales in the profitable direct-to-consumer (DtC) channel are slumping, but there are general actions wineries can take to enhance their competitiveness in this hypercompetitive marketplace.The Fa
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Winescape: Preparing for a Slower-Growth Environment
The Winescape summer issue is now available for download.In this issue:: Analyzes early-2024 data for key economic indicators and the wine and grape marketsReveals attributes and factors that will se
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Winescape, a Publication of American AgCredit: Spring 2024 issue now available
The Spring 2024 issue of "Winescape," a new wine industry report series from Terrain and American AgCredit, presents key takeaways from the preliminary California Grape Crush Report.First, the Califor read more
