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Is the Direct-to-Consumer Channel Holding Up?
The answer to the title question is yes, DTC is holding up, but as most in the industry will attest, it's a nuanced response that requires a discussion. read more
Should SVB Continue to Produce the Annual DTC Report?
This is my annual attempt to plead for your help, without which we can't produce the 13th Annual Direct-to-Consumer Report. If there was ever a time when actionable information and insights w read more
What Are You Doing to Improve Club Signups Away from the Tasting Room?
The Target is Moving AgainSome of the questions we've answered over the years through the SVB annual direct-to-consumer survey have been critical to the industry's success, such as whether sta
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Complete the SVB DTC Survey easily with our video!
Attention all wineries making less than 10,000 cases and playing in the DTC space: the SVB Direct-to-Consumer Survey is a must-have resource for you. In fact, over 75% of past respondents were small w read more
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SVB's Annual Direct-to-Consumer Survey Opens
Each year, Silicon Valley Bank conducts this survey to gather and provide metrics, insights and trends in the wine industry. All respondents who fully complete the survey will receive gratis survey re read more
