It's Time to Face Facts

IT’S TIME TO FACE FACTSBY SUSAN DEMATEIMaybe it is because my father was a published cell biologist, but I find neuromarketing fascinating. This field is dedicated to looking at biological and d read more

Are Our Brains Hard-wired to Prefer Corks?

A neuromarketing study, from Neuromarketing Research Center of the IULM University, revealed that consumers associate cork stoppers with better wines and are willing to pay 18.5% more for a cork-seale read more

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Use The Psychology of Giving Gifts to Tweak Your Holiday Messaging

There is a lot of pressure on Q4 this year. Americans fueled by high gas prices, inflation, and pent-up demand flocked to Europe instead of domestically in 2022. For most North American wineries, this read more

How to Display Your Labels for Ecommerce Sales

The world took a drastic shift to the digital world in 2020. Many businesses, specifically ones that strived within the offline world—through brick-and-mortar retail sales, tasting rooms, and ev read more

What Makes Your Business Different?

To be successful, your customers and prospective customers have to know (and be constantly reminded of) how your business is different from other businesses in your area that are selling similar produ read more

How the Brain Responds to Print vs. Digital

One of the marketing surprises of the last few years has been how strongly Millennialsthe smartphone and fully wired generationrespond to direct mail. In fact, according to "USPS Mail Moments 2016," M read more